One of the most important skills a successful landlord has, is the ability to market their property well.
When you have this skill, you can achieve three important things:
- You can keep your vacancies
- You can attract the right tenants
- You can maximize your income.
In today’s article, we are going to share with you four tips on how to successfully advertise your Joplin rental property.
Take Appealing Photos
It is worthwhile noting that prospective tenants looking for rental homes will spend most of their time viewing your photos. In fact, a study has shown that rental adverts with photos get 95% more views than those which do not.
So, here are some tips on getting the most out of your rental photos:
Stage Your Home
In other words, make sure your rental unit looks its absolute best before you begin to take your photos and get it rent ready. Get rid of all debris, remove all your personal items, wipe all the windows, remove any cobwebs, and give the home a thorough clean.
Light Your Subjects
Take all your pictures during the day. If that is not possible, make sure to maximize on your home’s lighting. Great lighting will have a positive impact on your photos’ clarity and crispiness.
Angle Your Shots
The corners of your rooms are going to give you the widest vantage. During the actual photo session, make sure to only capture two walls, not three.
Create a Shot List
Think about the areas that you are going to be taking photos of. Being prepared and organized prior to the photo session will ensure you do not miss anything important.
At the very least, your shot list should include bedroom, bathrooms, kitchen, dining areas, living room, and outdoor spaces. You may also want to take some shots of the community just to give your residents a feel of what it is like living there.
Write Enticing Copy
At Pro X Property Management we believe that once you have taken your pictures, you will need to match them with great marketing copy.
The copy will break into two important sections – the headline and the description. Just like any text, the headline is what is going to pop up the first time someone clicks the rental ad. As such, it is in your best interest to ensure it is as eye-catching as possible.
“A Spacious Room in Joplin” is not going to cut it when the competition is tough. A great headline is one that includes the most relevant information about the home and gives readers a reason to continue scrolling down for more.
Here is an example of a well thought out headline: “$1,500 1BR, 1BTH Apartment with Stunning Views in Joplin, MO.” Such a headline gives a prospect all the information they need at one go.
When it comes to the description, use it to help a prospect visualize living there. This is where you will need to finish telling the story and tie it together with your headline and the photos.
Here are some tips to help you write a great summary description:
- Highlight important amenities. Do you offer desirable amenities such as granite countertops and stainless steel appliances? If you do, make sure to mention them.
- Use adjectives to describe the neighborhood. For example, use words like charming, calm, bustling, beautiful, attractive, and alive.
- Let prospective tenants know about any restrictions you may be having in the lease. For example, whether you accept pets or not. If you do, make it clear if there are limits on the weight, size, and breed of pets you allow.
Market Your Rental Advert
Simply having a stunning listing is not enough. You will need to get it out there and place it where a prospect is going to see it.
For maximum exposure, you will want to use a combination of different marketing tactics, as tenants search for rental homes differently.
Some prospects go to the best online rental listing sites such as Zillow, Zumper, Redfin, and HotPads. Whereas other folks prefer to go the traditional way by searching via yard signs, local dailies, and community bulletin boards.
After listing your rental, do not just sit and wait – especially when there are little to no calls. Monitor your ads and update them when necessary. This is especially true when it comes to rental listing sites.
Start the Pre-Screening Process
Naturally, prospects will start making inquiries about your rental property – assuming everything goes well. These inquiries can come in the form of calls, emails or texts depending on your contact information. So, this is where your pre-screening process should begin.
The following are some questions you will want to ask the prospects during your first contact with them.
- Why are you moving?
- Does your landlord know that you are looking to move out?
- Do you have pets?
- Have long have you been renting your present home?
- When would you like to move in?
- How many people will be living with you?
- Do you smoke?
- Have you ever been evicted before?
- How much do you make every month?
- Have you ever been convicted of a crime?
Knowing this information will help you gauge the kind of tenant a prospect is going to be and make the screening process easier.
Bottom Line
There you have it. Four tips on how to successfully advertise your Joplin rental property. If you still find this daunting or want to learn more about rental marketing mistakes, Pro X Property Management LLC can help.
We are the best property management company in Southeast Kansas and Southwest Missouri so why not contact us today!
