Renting out your rental property starts with creating an excellent real estate advertisement. You need to attract potential tenants by using impressive property images and engaging property descriptions.
With a good property ad market, you need to stand out to inspire potential tenants to inquire and schedule a property tour of your rental unit. This article by Pro X Property Management LLC will provide effective tips to help you make a fantastic property listing, so your rental gets occupied by quality renters.
Here are great ways to follow to create powerful property listings:
Focus on an Impactful Opening Statement
To rent out your property successfully, you need to catch the attention of the readers to engage them right away. To ensure you get the viewers’ attention, your marketing listing should be well-written, highlight the key points of your property and free from mistakes.
It’s crucial to be specific when creating a property description so that the potential tenants can get an idea of the rental right away. By being clear and concise about the features of your property, you can create an amazing listing and avoid rental scams, attracting a wider pool of prospective tenants.
Pull the Readers in With Your Headline
The headline is the first thing readers see, so make sure you write an effective heading to captivate their interest when they look at your listing. You should make your headlines strong and engaging.
You should be more specific and mention the most outstanding features of your property. You can include details such as its renovation or construction period if it is recent. Additionally, you can talk about the neighborhood and top-quality amenities.
Is your property near major attractions, schools, or a transportation hub? Mention them in the ad since this makes the property more valuable. You can also describe the architectural style of the unit.
Be Smart in Using the Right Words
To achieve a good rental listing, you can also make notes beforehand about what your property offers. You should skip generic descriptions and focus on the right words that aid the reader in imagining the property you’re describing.
Given that an ad copy only has two hundred words or so of text, you need to be concise with the property descriptions so as to not lose the interest of the reader. When you have a list of the best property features, you can come up with a real estate ad that convinces and motivates the readers to learn more about the property you are renting.
Zero in on the Most Unique Features First
When creating a video rental tour, you present to the viewers the most outstanding property feature right away. Similarly, for rental listings as well, you want to interest readers to read further along by ensuring you talk about the best items in the first few statements.
.jpg)
You can mention top-quality materials such as wooden flooring or granite countertops. Additionally, you can talk about a garden space, balcony or outdoor spaces. These are in-demand amenities that your tenant will be interested in, helping you gain their interest.
Balance Providing Details With Being Brief
As a landlord, you want to make sure that your rental listing is not flooded with a lot of information. You want the tenants to focus more on the best features and curb appeal since you only have a word limit while writing the listing.
Here are essential details to keep in mind when drafting your ad:
● the location of the property
● the size of the property, including the number of bedrooms and bathrooms
● the rental price
● the amenities offered– garage, in-house washer and dryer, and more
Be Wary of the Tone of Your Ad
Another aspect of creating a successful rental listing is remaining positive in your tone. All properties have some flaws, so you should try to maintain a positive language when promoting your property as people may lose interest when a negative tone is used or features are displayed in a bad light.
Be upbeat when describing the property and mention current renovations and extra amenities provided in the neighborhood. Limit exaggeration and keep your tone positive to engage the readers more. You want to persuade the audience to consider your property and your success depends on the words and tone you use throughout the marketing ad.
Don’t Forget to Proofread
Before the public reads your ad, you should spare some time to review it. You can also ask a professional to go over the ad to ensure it adheres with state and local laws, especially the Fair Housing Act where protected classes are outlined to limit discrimination.
Bottom Line
Since a good property advertisement attracts a wider pool of potential renters, you want to successfully create them through better property descriptions and persuasive marketing copy. By highlighting the best property features, readers will be excited to learn more about the property.
Do you need help marketing your rental property? Contact Pro X Property Management LLC today! We aim to eliminate property vacancies by drafting engaging property ads to land the best renters.
